Cincinnati Open Unveils Strongest-Ever Partner Roster Ahead of 2026 Tournament

The Cincinnati Open is proud to announce six returning cornerstone and 12 new partners for the upcoming tournament on Aug. 8-23, which marks its 127th year in Cincinnati. Named the ATP Tour and WTA Tour 1000-Level Tournament of the Year in 2025 by the players and coming off a $260 million transformation that doubled its footprint and helped draw a record 285,000 fans, the Cincinnati Open is backed by the deepest and most prestigious partner roster in its history. 

“The strength of our partner portfolio is a reflection of where the Cincinnati Open is headed,” said Bob Moran, Cincinnati Open Tournament Director. “Some of these relationships stretch back decades, while prestigious global brands are choosing to invest in us for the first time. Together, they show why the Cincinnati Open has become one of the most compelling global sporting events to be part of.”

At the foundation are the tournament’s six cornerstone partners: Western & Southern Financial Group, Procter & Gamble, Credit One Bank, Kroger, Fifth Third and Great American Insurance Group. Each cornerstone will be a presenting partner for a day of the tournament with special activations. 

Western & Southern is the longest running cornerstone partner, sponsoring the tournament since 2002. Procter & Gamble holds naming rights to P&G Center Court, hosts Tampax Ladies Day and provides new Gillette Barber Shop and P&G Spa for player haircuts and facials. Credit One Bank presents Finals Weekend, player autograph sessions and the new Commentary Corner for live discussions with tennis legends.

Kroger anchors the new air-conditioned Kroger Indoor Fan Zone and marketplaces around the grounds along with interactive entertainment including a Food Network-style challenge with celebrity Chef Jet Tila. Fifth Third powers Cincy Serves to honor locals who have made an impact on the Greater Cincinnati community and hosts the fan favorite Pups and Players to encourage pet adoption. Great American Insurance Group sponsors the kickoff gala during Community Weekend.

The tournament’s growth has drawn some of the world’s most recognizable names with prestigious global brands Emirates, Cadillac and Rolex all hosting on-site activations. Cadillac will provide a fleet of official player vehicles. 

More returning partners include Veroni, Prasco, Verizon, Cincinnati Insurance Companies, Har-Tru, G&J Pepsi, CVG, Cintas, JobsOhio and the Cincinnati Children’s Hospital. Mercy Health serves as the tournament’s on-site medical partner to deliver health care for players and staff. Ellesse will once again be the title sponsor of the ellesse Junior Championships and the Cincinnati Open uniform provider. Cincinnati Tennis Foundation is the tournament’s programming partner, activating with clinics and activities over Community Weekend and the ellesse Junior Championships. Wilson presents the racquet-stringing viewing area and Courtside Shop inside the Kroger Indoor Fan Zone.

Twelve new partners round out the 2026 roster spanning retail, refreshment, technology and hospitality: Rhinegeist, Mayker, Kim Crawford, Talenti, Long Drink, Boston Beer, Cayman Islands, Fresca Hard, National Energy Control, The James Cancer Hospital, EQT and New Balance.

The James honors cancer survivors and Mayker joins as the official hospitality furnishing rental partner of Beemok Sports & Entertainment and the Cincinnati Open.

On the food and beverage side, Talenti joins as the official gelato with samples in the Pavilion. Rhinegeist Brewery is the official local craft beer of the tournament, pouring at the Top Deck and offering its own tournament-branded Cincy Light cans. Boston Beer and Sun Cruiser anchor the new Sun Cruiser Legends Bar, and Fresca Hard headlines the renamed Fresca Hard Court Bar, with Long Drink cocktails and Kim Crawford wines available on the grounds. The tournament’s signature DOBEL Tequila Ace Paloma returns as a fan favorite.

Tennis Channel returns as the U.S. broadcast partner, hosting live from its broadcast studio inside the Performance Center with viewing windows for fans. Overall, 200+ hours of match coverage will be produced and distributed to an audience of 126 million viewers in 187 global markets.

Partner support is making both Community Weekend and Finals Weekend possible. The 2026 Cincinnati Open opens with Community Weekend on Aug. 8-9 filled with family-friendly activities, open practices and special events, including the U.S. debut of the Red Bull BassLine exhibition and the inaugural Cincinnati Open 5K presented by Buckeye Running Company.  

Match play runs Aug. 11-23 and culminates with Finals Weekend presented by Credit One Bank on Aug. 22-23, featuring an elevated fan experience throughout the site with special performances and exclusive merchandise, and both men’s and women’s singles finals on Sunday, Aug. 23.